Celebrity Stylist and TV Personality, William Whatley has been making his mark on the beauty industry for over 30 years. Throughout his career, he has worked his way beyond the client chair to salon owner, stage artist, and entertainer.
William’s passion for teaching has lead him to several major beauty manufacturers such as Scruples, Sebastian, Areorazor, and All-Nutrients to name a few. There William lead their educational and show departments to develop some of the most cutting-edge hair color, cutting and styling programs in the industry today.
William’s fashion experience extends to some of the most notable designers including Roberto Cavalli, Betsey Johnson, Dolce and Gabana and Vera Wang. In addition, William was the lead host of Fox’s hit series “Ambush Makeover”, and has been featured on such television programs as The Today Show, The Oprah Winfrey Show, The Rachael Ray Show, On Air with Ryan Seacrest and Good Day LA. In addition to appearing on a variety of award shows including the Grammys and Oscars, William has worked with celebrities Christina Aguilera, Pink, Justin Timberlake, Cindy Crawford and many of the headliners on the Las Vegas strip. Additionally, his work has been published in Modern Salon, American Salon, BehindTheChair.com. He has also been featured several times in the New York Times, Chicago Sun Times and the Los Angeles Times.
Armed with an arsenal of talent and a huge personality, William continues to make his presence known on international stages, venues, and in the media doing what he loves most—making people look and feel beautiful.
Richie is of proud Dominican and Puerto Rican descent. In 2005, he was deployed as a United States Marine where he worked barbering fellow soldiers' hair. It was during this time that he discovered his true calling. Upon returning home, Richie worked in small barber shops building his skills. Years later, luck came upon him when he approached the owner of The Jagged Edge barbershop at the New Jersey Shore. In the next few months, in walked MTV with a little reality show called “The Jersey Shore”. It was then that Paula D, Ronnie, Vinny, and Mike the “Situation” became a part of his life. For 5 amazing years, Richie groomed the reality stars and the MTV crew. It changed his life and his career taking him to the next level! Now, 10 years later, he works independently but credits his mentors and loves sharing his barbering and grooming skills with those who want to learn.
After obtaining advanced diplomas at The National Academy of Beauty Arts, Sami began her career at Hair Theatre in Kirkwood Missouri where she offered her clients the total makeover concept. Shortly afterward, she began to utilize Prorituals and continues to expand her beauty knowledge in everything from weddings to inventive runway-inspired looks. Fantasy and avant-garde hair is her muse, inspiring her to utilize her expressive talents with an artistic flare. While she offers cutting-edge techniques and trends, it’s equally important to her that every guest receives a personalized service that exceeds their expectations. Sami is passionate about crafting the look of her clients' dreams. This St. Louis, Missouri native loves diversity in both her career and personal life!
Melanie is a second generation hair stylist who grew up behind the chair of her grandmother's salon. She has a passion for giving clients confidence and enriching the lives of fellow stylists by excelling in continuing education. She's a proud salon owner, Prorituals educator, and color specialist. Her objectives include comprehension of skills and tools for hairdressers and styling and product knowledge for clientele. She enjoys working with people from all walks of life and with salon professionals. She is driven by her will to succeed and continues to learn, coach, and share her insight.
Amanda has been intrigued by hair since she was a young girl. In 2003, she received her Cosmetology License and went on to become a booth renter and salon owner. She took advanced training in haircutting, extensions, diverse hair styling, and healthy hair maintenance with the goal of obtaining her Cosmetology and Barber Instructor’s License. In 2008, she received her Master Hair Care License from the Barber Board and is now also a licensed Barber. She strives to share her knowledge and positive energy with all around her to inspire them to grow.
Mikki is a seasoned stylist with 20 years of experience in both editorial styling and coloring. With 10 years of educational experience, Mikki connects with hairstylists to help them grow and be inspired. Her ability to see beyond the texture-divide has made her a go-to resource. As a member of the Prorituals team, she continues to grow her passion and creativity while inspiring others to learn and grow.
Sonja has over 25 years experience in the hair industry. She's been trained by top influencers in the hair world including Vidal Sassoon in Santa Monica, and Jingles in NYC. She's been certified by over 10 different hair color companies and has done classroom education at Premiere Orlando and America’s Beauty show Chicago. Sonja's also made educational videos for large chains on long hair design and is dedicated to inspiring and delivering universal education without the fluff.