Creative Education Director
Celebrity Stylist and TV Personality, William Whatley has been making his mark on the beauty industry for over 30 years. Throughout his career, he has worked his way beyond the client chair to salon owner, stage artist, and entertainer.
William’s passion for teaching has lead him to several major beauty manufacturers such as Scruples, Sebastian, Areorazor, and All-Nutrients to name a few. There William lead their educational and show departments to develop some of the most cutting-edge hair color, cutting and styling programs in the industry today.
William’s fashion experience extends to some of the most notable designers including Roberto Cavalli, Betsey Johnson, Dolce and Gabana and Vera Wang. In addition, William was the lead host of Fox’s hit series “Ambush Makeover”, and has been featured on such television programs as The Today Show, The Oprah Winfrey Show, The Rachael Ray Show, On Air with Ryan Seacrest and Good Day LA. In addition to appearing on a variety of award shows including the Grammys and Oscars, William has worked with celebrities Christina Aguilera, Pink, Justin Timberlake, Cindy Crawford and many of the headliners on the Las Vegas strip. Additionally, his work has been published in Modern Salon, American Salon, BehindTheChair.com. He has also been featured several times in the New York Times, Chicago Sun Times and the Los Angeles Times.
Armed with an arsenal of talent and a huge personality, William continues to make his presence known on international stages, venues, and in the media doing what he loves most—making people look and feel beautiful.
Richie is of proud Dominican and Puerto Rican descent. In 2005, he was deployed as a United States Marine where he worked barbering fellow soldiers' hair. It was during this time that he discovered his true calling. Upon returning home, Richie worked in small barber shops building his skills. Years later, luck came upon him when he approached the owner of The Jagged Edge barbershop at the New Jersey Shore. In the next few months, in walked MTV with a little reality show called “The Jersey Shore”. It was then that Paula D, Ronnie, Vinny, and Mike the “Situation” became a part of his life. For 5 amazing years, Richie groomed the reality stars and the MTV crew. It changed his life and his career taking him to the next level! Now, 10 years later, he works independently but credits his mentors and loves sharing his barbering and grooming skills with those who want to learn."You can’t rush perfection."
After obtaining advanced diplomas at The National Academy of Beauty Arts, Sami began her career at Hair Theatre in Kirkwood Missouri where she offered her clients the total makeover concept. Shortly afterward, she began to utilize Prorituals and continues to expand her beauty knowledge in everything from weddings to inventive runway-inspired looks. Fantasy and avant-garde hair is her muse, inspiring her to utilize her expressive talents with an artistic flare. While she offers cutting-edge techniques and trends, it’s equally important to her that every guest receives a personalized service that exceeds their expectations. Sami is passionate about crafting the look of her clients' dreams. This St. Louis, Missouri native loves diversity in both her career and personal life!
With 15 years of experience under his color smock, Daniel has become one of the leading color experts in the beauty industry. He’s developed a reputation for color corrections utilizing unique formulas that are often mimicked and used to create the vibrant colors seen in magazines.
Daniel has owned successful salons in Las Vegas and Denver and has worked on domestic and international stages for several hair color manufacturers. Additionally, he’s worked with high-profile clients on the Grammys, the Oscars, and the Billboard American Music Awards. Despite this, his demeanor never changes. He believes everyone deserves the very best regardless of status.
Daniel’s humble nature allows him to excel in teaching and doing what he loves most. Helping others elevate their skill to achieve salon-quality looks gives him the greatest sense of reward.
Melanie is a second generation hair stylist who grew up behind the chair of her grandmother's salon. She has a passion for giving clients confidence and enriching the lives of fellow stylists by excelling in continuing education. She's a proud salon owner, Prorituals educator, and color specialist. Her objectives include comprehension of skills and tools for hairdressers and styling and product knowledge for clientele. She enjoys working with people from all walks of life and with salon professionals. She is driven by her will to succeed and continues to learn, coach, and share her insight."I always knew this was what I wanted to do. It's in my blood."
Amanda is passionate about the beauty industry and all the opportunities it affords. Hair and the transformation process has always made her smile. Her journey started 16 years ago behind the chair. Since then, she’s grown tremendously and developed a love for color—seeing a pop of color really brightens up her day!
Throughout her career, one thing that has always remained important to her is to learn, grow, and share. For the past 9 years, Amanda has been a Cosmetology and Barber instructor. She’s taught at various beauty shows, hair retreats, beauty schools, color classes, and CEU classes. Her work as a freelance Educator and Platform Artist has allowed her to connect and share her knowledge with the world.
In 2019, Amanda began working behind the scenes in the fashion industry doing hair for models. She’s worked Greenville Fashion Week as well as New York Fashion Week and has upcoming shows in Miami and Paris Fashion Week.
Despite her busy schedule, she still takes care of clientele while managing her salon, Elevations Salon in Greenville, South Carolina. There, she enjoys teaching and using Prorituals color behind the chair. Moving forward, she’s excited to continue sharing her knowledge and eagerly awaits whatever comes next!
Jesse Koenig brings charisma, excitement, and flare to everything he does! His 18 years of industry experience allows him to excel in all facets of cosmetology and barbering. He also brings over 10 years of experience as a platform artist, design team member for major manufactures, salon owner, licensed educator, and barber.
Jesse spent many years as a design team member with Scruples where he developed his craft and love for color, specializing in corrective color. He’s been published on the pages of Modern Salon magazine for his updo work and stolen the cover of Gothic Beauty magazine!
Jesse’s fresh take on traditional techniques gives fellow stylists and barbers alike an abundance of new ways to emphasize their own creativity. His passion for teaching is obvious as he believes “it’s important to pay it forward and give back knowledge.” His ability to reinvent common methods captures the eyes of many, inspiring them to make the world more beautiful one client at a time.
Mikki is a seasoned stylist with 20 years of experience in both editorial styling and coloring. With 10 years of educational experience, Mikki connects with hairstylists to help them grow and be inspired. Her ability to see beyond the texture-divide has made her a go-to resource. As a member of the Prorituals team, she continues to grow her passion and creativity while inspiring others to learn and grow.
Celebrity Stylist & Colorist
After graduating with honors in 2008, Andrea skyrocketed to the top of the hair color industry. With dynamic southern charm and the ability to relate her talents, she teaches hairdressers the most advanced coloring and blonding techniques known to the industry today.
Andrea has been a successful salon owner since 2010 and has accomplished huge credits over the span of her 11 year career. She has been featured as the lead guest artist on many stages across the USA and was voted “Top 30 Under 30” colorist in 2015 by Colorist magazine.
In a relatively short time, Andrea has been dubbed the “blonding queen”. Her ability to captivate and excite others through teaching eventually resulted in her being sought out by the television network Bravo. She now works bicoastal doing main stage events for hairdressers while also serving as the official hairdresser to the Real Housewives of Orange County.
Despite her hectic schedule, Andrea still manages to work behind the chair with real clients. Her fierce passion continually inspires her to evolve and create, bringing the latest techniques to the beauty industry.
Sonja has over 25 years experience in the hair industry. She's been trained by top influencers in the hair world including Vidal Sassoon in Santa Monica, and Jingles in NYC. She's been certified by over 10 different hair color companies and has done classroom education at Premiere Orlando and America’s Beauty show Chicago. Sonja's also made educational videos for large chains on long hair design and is dedicated to inspiring and delivering universal education without the fluff.“I will always share whatever information I can for the greater good—anything to raise the bar and help any hairdresser that has the passion to succeed!”
A self-proclaimed “hair nerd”, Emily Murphy graduated at the top of her cosmetology class. When she was just 21 years old, she opened her own salon in Rhode Island which has thrived for over 6 years. In addition, she’s worked as a design team member for color companies and as an independent educator teaching bridal styles, blonding, and hair extension techniques.
Hair coloring was her first passion. From bright, fashion colors to sun drenched blondes and rich reds, color has always been her obsession. Emily’s favorite thing to do is experiment with new color formulas and patterns for foiling and balayage.
Emily’s also extremely passionate about education. She loves traveling to salons and hair shows where she can meet with other stylists in the industry and share her knowledge. Her success has led her to work on several photo shoots around the country as well as to perform color and hair extension services for the Real Housewives of Orange County.
Marlana grew up around her grandfather who was a barber and her grandmother who did hair for friends on a weekly basis. This fueled her passion for the beauty industry. In 2016, she graduated from the Cosmetology program at Southwest Community College, and for the past 3 years, she’s owned a successful salon in Brookhaven, Mississippi.
Marlana believes in creating a special relationship with every person who walks into her salon. She specializes in color and special event hair and makeup, and since switching to Prorituals, she has seen a noticeable improvement in her clients’ hair. She loves sharing her passion with stylists and clients alike, and being a Prorituals Educator has helped her do just that!
Since the beginning of his career, Kris Martel has been passionate about education and sharing his unique talents with others. Working behind the chair for 17 years, he specializes in costume and corrective color, cuts, and wedding updos.
Before joining the beauty industry, Kris was a professional ballet dancer. He performed for companies like the Ballet Theater of Boston, Southern Florida Ballet, and Chicago Dance Collective. During this time, he learned the art of theater hair and makeup from productions of Sleeping Beauty, Romeo and Juliet, The Nutcracker, Chorus Line, Hello Dolly, and countless others. His work behind the scenes eventually inspired him to go to cosmetology school.
Kris attended Empire Beauty School where he excelled, achieving high academic honors and winning several awards for cut, color, and long hair design. He also received a scholarship to Pivot Point International to further his education.
Since then, he’s earned color certifications from Matrix, Joico, Color Freaks, Redken and All-Nutrient (to name a few), as well as certificates in Brazilian Blowout and Rejuvenol Keratin smoothing systems, long hair design, and Andrea Harbison Hair Extensions. Additionally, he’s worked with Miss USA pageants and one-on-one with Miss America contestants.
For the past 10 years, Kris has been a design team member and educator for All-Nutrient, teaching bridal hair and makeup. He's also an educator for Andrea Harbison Hair Extensions while continuing to teach cut and color classes independently. His vivacious personality and passion for the industry truly capture and inspire those around him.